I've been spending a lot of time thinking (and blogging) about Bing, the new Microsoft "decision
Perhaps most importantly, this ad passed the "mom test." My mother-in-law "got" the ad, found it funny, and wanted to try Bing. Sure enough, after I proceeded to show her Bing in action, she asked why the commercial didn't just show a simple demo. Good question. Methinks its because it would be too hard to differentiate from Google by showing a series of searches and results. The viewer's first instinct would be to say, "Yeah, but isn't that just what Google does?" Instead, Microsoft is trying to evoke some emotion about a pretty cut-and-dry product and category. This is a pretty good effort but only time will tell if these spots bing home the bacon.
1 comment:
LOVE these commercials. They crack me up. "They're waiting..." :)
It cracks me up because I get that advertisement on all of my webpages. Good commercial.
Thought you might like some of the ones on my blog as well- www.promovideochannel.com. Hope they give you a chuckle!
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