Sunday, February 24, 2008

Microsoft Sync: You Talk, Sync Listens

This was the first commercial that made me laugh out loud since the SuperBowl. The beginning is just so unexpected. And from there, each scene builds the suspense... wait for it, wait for it. Blam! Really draws you in and drives home the core product benefit. Good to see Microsoft having some fun out there. They usually come across as quite the stodgy brand. Even their Zune ads are a bit stiff. And after a couple years of getting their PC a** handed to them by the Mac guy, it's nice to see them come out with some original, edgy material. This one'll have 'em talking.

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