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Good Commercial Bad Commercial
Because only 1/3 of U.S. households have a DVR
Sunday, February 24, 2008
Microsoft Sync: You Talk, Sync Listens
This was the first commercial that made me laugh out loud since the SuperBowl. The beginning is just so unexpected. And from there, each scene builds the suspense... wait for it, wait for it. Blam! Really draws you in and drives home the core product benefit. Good to see Microsoft having some fun out there. They usually come across as quite the stodgy brand. Even their Zune ads are a bit stiff. And after a couple years of getting their PC a** handed to them by the Mac guy, it's nice to see them come out with some original, edgy material. This one'll have 'em
talking
.
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The Good/Bad Story
What started with a simple
URL obsession
has blossomed into an all-consuming marketing mania. As a marketing professional, my day job requires me to critically evaluate good and bad marketing ideas. For some reason, I decided to devote my nights and weekends to that same pursuit. Of course, in this setting, I get to pick the companies I assess and don't have to mince my words. So join me here as I set out to put my stamp of Good or Bad on every commercial that flashes before my eyes (and camera lens).
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About Me
My name is
Aaron Goldman
and I'm a marketing junkie.
My day job is CMO at
Kenshoo
, a global technology platform for managing online advertising campaigns. S
o, yes, I have a vested interest in Good and Bad Commercials.
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