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Good Commercial Bad Commercial
Because only 1/3 of U.S. households have a DVR
Sunday, February 24, 2008
Apple iPod + iTunes: Mary J. Blige Work That
These iPod spots rock,
literally
. They are truly iconic. As only Apple can, the product is set off in plain white. They don't even need to show it, those ear buds and trackwheel base are that recognizable. Apple just has a way of leading the way above the fray. And adding Mary J. into the mix doesn't hurt. Apple knows how to
work it
.
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The Good/Bad Story
What started with a simple
URL obsession
has blossomed into an all-consuming marketing mania. As a marketing professional, my day job requires me to critically evaluate good and bad marketing ideas. For some reason, I decided to devote my nights and weekends to that same pursuit. Of course, in this setting, I get to pick the companies I assess and don't have to mince my words. So join me here as I set out to put my stamp of Good or Bad on every commercial that flashes before my eyes (and camera lens).
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Good Commercials
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About Me
My name is
Aaron Goldman
and I'm a marketing junkie.
My day job is CMO at
Kenshoo
, a global technology platform for managing online advertising campaigns. S
o, yes, I have a vested interest in Good and Bad Commercials.
Blog Archive
Blog Archive
November (1)
June (1)
February (17)
Are You a Closet Commercial Connoisseur?
Seen any commercials so good they make you wonder why you bought Tivo in the first place? Seen any spots so bad they instantly remind you? Upload them to YouTube or Photobucket and send the link to
GoodCommercialBadCommerical@gmail.com
and I'll post them to this site.
Other Good/Bads (and 2 Bad/Goods)
Good URL Bad URL
Good Slogan Bad Slogan
Good Word Bad Word
Good SEM Bad SEM
Good PPC Bad PPC
Good SEO Bad SEO
Bad Ad Good Ad
Bad Brand Good Brand
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