Saturday, February 9, 2008

SalesGenie Panda

I was floored by this ad. Not only was the animation amateurish but the plot was downright dumb if not borderline racist. Giving the pandas names like Ling Ling makes it clear they're supposed to be Asian. Not sure why it was necessary to give them a distinct ethnicity. Certainly doesn't add to the theme of the spot. And, to top it off, they have them speaking broken English. Reminds me of the Average Asian skit on Mad TV. The SuperBowl is not the place to perpetuate stereotypes. Shame on SalesGenie. They shouldn't have let this one out of the bottle.

UPDATE 2/6 - Sales Genie has pulled this spot in response to complaints that the ad was offensive to Asians.

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