GoDaddy.com Danica's Exposure

I already covered this one at Good URL Bad URL so I'll keep it brief here. While GoDaddy's SuperBowl spots are always borderline tasteless and crass, they are effective. They get you to remember the brand. This year's spot drove viewers online to check out Danica Patrick's beaver. Apparently they got half a million hits in the 30 minutes after the spot aired. While I hate to slap a Good tag on an ad so juvenile, it accomplished their goal and that's what it's all about, daddy-o.