I've been spending a lot of time thinking (and blogging) about Bing, the new Microsoft "decision
Perhaps most importantly, this ad passed the "mom test." My mother-in-law "got" the ad, found it funny, and wanted to try Bing. Sure enough, after I proceeded to show her Bing in action, she asked why the commercial didn't just show a simple demo. Good question. Methinks its because it would be too hard to differentiate from Google by showing a series of searches and results. The viewer's first instinct would be to say, "Yeah, but isn't that just what Google does?" Instead, Microsoft is trying to evoke some emotion about a pretty cut-and-dry product and category. This is a pretty good effort but only time will tell if these spots bing home the bacon.