Samuel Adams: Happy Employees Make Better Beer

Friday, November 13, 2009

This spot baffled me. I just couldn't understand what corporation would green light an ad that shows their employees consuming alcohol in the workplace. The I saw the head of the legal department pouring off a fresh batch and I got my answer.

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The Good/Bad Story

What started with a simple URL obsession has blossomed into an all-consuming marketing mania. As a marketing professional, my day job requires me to critically evaluate good and bad marketing ideas. For some reason, I decided to devote my nights and weekends to that same pursuit. Of course, in this setting, I get to pick the companies I assess and don't have to mince my words. So join me here as I set out to put my stamp of Good or Bad on every commercial that flashes before my eyes (and camera lens).

Good Commercial Bad Commercial

Friday, November 13, 2009