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Because only 1/3 of U.S. households have a DVR
Sunday, February 24, 2008
Apple iPod + iTunes: Mary J. Blige Work That
These iPod spots rock,
literally
. They are truly iconic. As only Apple can, the product is set off in plain white. They don't even need to show it, those ear buds and trackwheel base are that recognizable. Apple just has a way of leading the way above the fray. And adding Mary J. into the mix doesn't hurt. Apple knows how to
work it
.
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