Saturday, February 9, 2008

FedEx Carrier Pigeons

FedEx has always upped the ante with their SuperBowl spots. And what I love about them is that they are big and powerful but true to the brand. They don't go for cheap gags or quick laughs (ok maybe last year they did with Mr. Turkeyneck but c'mon, that was plain funny). Their formula is to focus on the core attributes through unexpected connections. In this case, they show the reliability of FedEx by giving you a glimpse into another option -- using carrier pigeons to deliver your packages. Similar to their cavemen ad from a few year's ago, this one shows how advanced FedEx is by contrasting it to the methods of yesteryear. I love how they go big but still give you the straight poop.

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