Saturday, February 9, 2008

CareerBuilder Firefly

I was very unimpressed with all 4 CareerBuilder spots. None of them connected. This one here bugged me the most. What song is that? If you're going to pick a tune to have a guy sing along to with a firefly, shouldn't it be one we all recognize? And what's the point of the spider eating the firefly? How does that add to the message? Sure, it's unexpected but it's not funny or witty or even mildly intriguing. In fact, it's a bit creepy. It was rumored CareerBuilder fired their agency after the SuperBowl last year becuase they didn't crack the USA Today Ad Meter Top 10. Well, this cartoon firefly sure didn't spark any better results this year.

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